How can we assess better, more efficiently, and with greater impact? These are big questions to grapple with as we strive to build a culture of evidence in the field of Student Affairs. In this session, we will review models and processes that provide a pathway for Student Affairs practitioners to become more evidence-based. We will also hear from Patricia Martinez from the University of Alabama at Birmingham, who will share efforts their division has undertaken to build a culture of evidence from the ground up, as well as what they are doing to aim for a standard of excellence in their division of Student Affairs. Attendees will also see how elements of the Campus Labs Student Affairs Assessment solution can support efforts to embed more direct evidence of continuous improvement into divisional practices.