Whether internally or externally designed, surveys have long helped institutions gain valuable insights regarding various facets of the student experience and campus life. But surveys are far better at measuring breadth as opposed to depth. Complementing survey research with more in-depth focus groups can help to triangulate student-based data on campus. In this webinar, we discuss how focus groups can be used as a key piece of the larger assessment pie. Included is an overview of design and analysis strategies.
Catch up on all lessons in our Focus Groups in Assessment series:
Part One: Focus Groups: An Underutilized Assessment Tool
Part Two: Planning Successful Focus Groups
Part Three: Making Good Use of Focus Group Data
Part Four: Student-led Inquiry for Better Assessment