Imagine booking a trip but never getting on the plane, or buying a movie ticket but never walking into the theater. Or what if you fully planned a program, but you never executed it? Barring environmental or extraneous factors, it’s hard to imagine not following through in these scenarios. Now, think about learning valuable information through an assessment project, but never using it. This should be equally unfathomable. The data collected in our assessments should be meaningful by informing our work and helping us continually improve. This final presentation in the Student Affairs Assessment series offers strategies on how to make data-informed decisions (with or without additional resources), demonstrate why this is the most important part of the assessment cycle, and review why you should share both your results and use of them with your entire college or university community.